18/50vs20/50
FEATURE
KEYWORDS EVERYWHERE
SURFER
OVERALL_SCORE
18/50
20/50
API_QUALITY
BASIC ██░░
GOOD ███░
API_SCORE
6/10
6/10
GTM_RELEVANCE
12/20
14/20
CATEGORY
CONTENT & SOCIAL
CONTENT & SOCIAL
PRICING
FREEMIUM
PAID
FREE_TIER
[YES]
[---]
REST_API
[YES]
[YES]
WEBHOOKS
[---]
[---]
GRAPHQL
[---]
[---]
OAUTH
[---]
[---]
COMPLEXITY
EASY
EASY
LEARNING
EASY
MEDIUM
WEBHOOK_REL
NONE
LIMITED
// VERDICT
OVERALL_SCORE:SURFER
API_QUALITY:TIE
GTM_RELEVANCE:SURFER
EASE_OF_USE:TIE
VALUE (FREE):KEYWORDS EVERYWHERE
Strengths & Weaknesses
Keywords Everywhere
Seamless browser integration displays keyword metrics directly in Google, YouTube, Amazon, and 15+ other platforms without switching tools
Generous free tier includes website traffic metrics, Moz DA/backlinks, SEO difficulty, and 200+ AI prompt templates with no API key required
MCP server integration enables live keyword data in ChatGPT, Claude, Cursor, and VS Code for AI-assisted content workflows
Credit-based pricing model means you only pay for data you actually use rather than monthly subscriptions
No Safari support or mobile app limits accessibility for iOS-first teams and on-the-go research
API functionality is basic with no webhooks, GraphQL, or official SDKs for programmatic integration into GTM stacks
Annual-only plans with no monthly options reduce flexibility for seasonal or project-based usage
Surfer
Comprehensive content optimization with real-time Content Score and SERP analysis
AI Tracker monitors brand visibility in ChatGPT, Perplexity, and Google AI Overviews
Strong integrations with Google Docs, WordPress, Zapier, and Contentful
No free tier, pricing starts at $99/mo
API access only available on the $299/mo Peace of Mind plan