Clay
Data Enrichment & IntentAI-powered data enrichment and GTM orchestration platform combining 150+ data providers, intent signals, and workflow automation for sales and marketing teams.
Clay is a comprehensive GTM data orchestration platform that consolidates 150+ data providers, AI agents (Claygent), and workflow automation into a single interface. It enables teams to enrich leads, monitor intent signals, build custom AI research agents, and trigger automated actions across their tech stack. The platform features a spreadsheet-like interface with powerful automation capabilities, native CRM syncing, and an AI assistant (Sculptor) for workflow building. While extremely powerful for data-driven GTM motions, it requires investment in learning its unique workflow paradigm and credit-based pricing model.
Best for
RevOps and GTM teams who need to consolidate multiple data sources, build complex enrichment workflows, and automate intent-based outreach without heavy engineering resources.
Editorial profile generated March 19, 2026 · pricing & endpoint re-verified continuously (see badges above)
27/50
Overall Score
API Quality
8/10
GTM Relevance
19/20
PricingFreemium
Complexitymedium
Learningmedium
Visit clay.com →API Analysis
REST API
✓
Available
Webhooks
✓
Available
GraphQL
—
—
OAuth
✓
Available
salesforcehubspotoutreachapollo.iozapierslackgoogle sheetslinkedin
Pricing
freemiumFree Tier
Free tier available with limited credits. Paid plans scale based on credits for enrichments and AI usage, with enterprise options for unlimited scale.
Listed pricing, as of Mar 2026 — not independently verified; confirm on the vendor's site before relying on it.
What users say
Themes from 226 real reviews on G2 · ★ 4.6
Users like
Aggregates 100+ data providers for enrichment in one place
AI-powered personalized message writing increases response rates
Spreadsheet interface is familiar and easy to use
Ability to scrape real-time data and filter with 300+ attributes
Users dislike
Learning curve and complexity for new users
Can be expensive as usage scales
Occasional data accuracy issues across providers
Alternatives
Reviews
Links
FAQ
What is Clay?
Clay is a comprehensive GTM data orchestration platform that consolidates 150+ data providers, AI agents (Claygent), and workflow automation into a single interface. It enables teams to enrich leads, monitor intent signals, build custom AI research agents, and trigger automated actions across their tech stack. The platform features a spreadsheet-like interface with powerful automation capabilities, native CRM syncing, and an AI assistant (Sculptor) for workflow building. While extremely powerful for data-driven GTM motions, it requires investment in learning its unique workflow paradigm and credit-based pricing model.
Is Clay free?
Yes, Clay offers a free tier. Free tier available with limited credits. Paid plans scale based on credits for enrichments and AI usage, with enterprise options for unlimited scale. Pricing shown is as last reviewed and may change — confirm current pricing on the vendor's site.
What are Clay alternatives?
Popular alternatives to Clay include Apollo.io, Amplemarket, Captain Data, PhantomBuster, Apify. Compare features, API quality, and pricing on GTM Tools.
Does Clay have an API?
Yes, Clay provides a REST API. API quality is rated GOOD. Documentation: https://docs.clay.com.
Who is Clay best for?
RevOps and GTM teams who need to consolidate multiple data sources, build complex enrichment workflows, and automate intent-based outreach without heavy engineering resources.
How current is Clay's data on GTM Tools?
Endpoint reachability and pricing for verified-tier tools are re-checked on a schedule — see the verification badges on this page for the latest check. The editorial profile (description, strengths and weaknesses) is last generated March 2026, and any user-review themes are pulled from G2.