Matomo
Analytics & DataPrivacy-first web analytics platform providing 100% accurate tracking with full data ownership, offering a GDPR-compliant alternative to Google Analytics.
Matomo is an open-source web analytics platform used by over 1 million websites across 190 countries, offering a privacy-first alternative to Google Analytics. It provides 100% accurate data without sampling, full data ownership, and GDPR/CCPA compliance out of the box. Available as both self-hosted and cloud solutions, Matomo includes features like Google Analytics data import, custom dimensions, heatmaps, session recordings, and A/B testing. The platform is ISO 27001:2022 certified and can be used without requiring user consent in many jurisdictions.
Best for
Organizations requiring privacy-compliant, accurate web analytics with full data ownership and control, especially those in regulated industries or with strict data protection requirements.
Editorial profile generated March 17, 2026 · pricing & endpoint re-verified continuously (see badges above)
26/50
Overall Score
API Quality
8/10
GTM Relevance
18/20
PricingFreemium
Complexitymedium
Learningmedium
Visit matomo.org →API Analysis
REST API
✓
Available
Webhooks
—
—
GraphQL
—
—
OAuth
✓
Available
wordpresszapiersegmenthubspotsalesforcegoogle tag managershopifywoocommerce
Pricing
freemiumFree Tier
Free open-source self-hosted version with unlimited features. Cloud pricing starts at €19/month. Enterprise plans available with custom pricing.
Listed pricing, as of Mar 2026 — not independently verified; confirm on the vendor's site before relying on it.
What users say
Themes from 96 real reviews on G2 · ★ 4.2
Users like
Data privacy and complete data ownership
Self-hosting option with full control over analytics
Highly customizable with detailed reporting features
Strong alternative to Google Analytics
Users dislike
Performance issues with larger datasets
Alternatives
Reviews
Links
FAQ
What is Matomo?
Matomo is an open-source web analytics platform used by over 1 million websites across 190 countries, offering a privacy-first alternative to Google Analytics. It provides 100% accurate data without sampling, full data ownership, and GDPR/CCPA compliance out of the box. Available as both self-hosted and cloud solutions, Matomo includes features like Google Analytics data import, custom dimensions, heatmaps, session recordings, and A/B testing. The platform is ISO 27001:2022 certified and can be used without requiring user consent in many jurisdictions.
Is Matomo free?
Yes, Matomo offers a free tier. Free open-source self-hosted version with unlimited features. Cloud pricing starts at €19/month. Enterprise plans available with custom pricing. Pricing shown is as last reviewed and may change — confirm current pricing on the vendor's site.
What are Matomo alternatives?
Popular alternatives to Matomo include Mixpanel, Amplitude, PostHog, Fathom, Hotjar, Fullstory, Segment. Compare features, API quality, and pricing on GTM Tools.
Does Matomo have an API?
Yes, Matomo provides a REST API. API quality is rated EXCELLENT. Documentation: https://developer.matomo.org/api-reference.
Who is Matomo best for?
Organizations requiring privacy-compliant, accurate web analytics with full data ownership and control, especially those in regulated industries or with strict data protection requirements.
How current is Matomo's data on GTM Tools?
Endpoint reachability and pricing for verified-tier tools are re-checked on a schedule — see the verification badges on this page for the latest check. The editorial profile (description, strengths and weaknesses) is last generated March 2026, and any user-review themes are pulled from G2.