FEATURE
COGNISM
LUSHA
OVERALL_SCORE
25/50
26/50
API_QUALITY
GOOD ███░
EXCELLENT ████
API_SCORE
7/10
8/10
GTM_RELEVANCE
18/20
18/20
CATEGORY
CRM & SALES
DATA ENRICHMENT & INTENT
PRICING
PAID
FREEMIUM
FREE_TIER
[---]
[YES]
REST_API
[YES]
[YES]
WEBHOOKS
[YES]
[YES]
GRAPHQL
[---]
[---]
OAUTH
[---]
[YES]
COMPLEXITY
MEDIUM
EASY
LEARNING
MEDIUM
EASY
WEBHOOK_REL
GOOD
GOOD
// VERDICT
OVERALL_SCORE:LUSHA
API_QUALITY:LUSHA
GTM_RELEVANCE:TIE
EASE_OF_USE:LUSHA
VALUE (FREE):LUSHA
Strengths & Weaknesses
Cognism
Diamond Data phone-verified contacts deliver leading mobile number accuracy in EMEA
Strong GDPR and CCPA compliance with DNC list checking built in
Real-time API enrichment and batch data delivery to CRMs and data warehouses
Expensive entry point — minimum $15K/year plus per-user costs
North American data less comprehensive than European market strength
Lusha
High accuracy rates for phone numbers (80-90%) with strong direct dial coverage compared to competitors
Built-in compliance framework with GDPR, CCPA, SOC 2 Type II, and ISO 31700 certifications for global operations
Comprehensive API with webhooks and pre-built plays for automated enrichment, deduplication, and signal-based workflows
Chrome extension enables real-time prospecting on LinkedIn with one-click CRM export functionality
Credit-based pricing model can become expensive at scale compared to flat-rate competitors
API access and advanced features limited to higher-tier plans, not available on free tier
Data coverage varies by geography with strongest performance in North America and Western Europe