ABM
Definition
Account-Based Marketing -- a focused growth strategy in which marketing and sales collaborate to create personalized campaigns targeting specific high-value accounts.
ABM flips the traditional funnel by starting with a defined list of target accounts and tailoring messaging, content, and outreach specifically to them. It typically involves one-to-one, one-to-few, or one-to-many tiers depending on account value. ABM platforms like Demandbase, 6sense, and Terminus help identify in-market accounts, orchestrate multi-channel campaigns, and measure account-level engagement and pipeline impact.
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FAQ
What does ABM mean?
ABM flips the traditional funnel by starting with a defined list of target accounts and tailoring messaging, content, and outreach specifically to them. It typically involves one-to-one, one-to-few, or one-to-many tiers depending on account value. ABM platforms like Demandbase, 6sense, and Terminus help identify in-market accounts, orchestrate multi-channel campaigns, and measure account-level engagement and pipeline impact.
What are the best ABM tools?
Top tools related to ABM: Customer.io, Brevo, Loops, Mailgun, Knock.