Churn
Definition
The rate at which customers cancel their subscriptions or stop doing business with a company over a given period.
Churn can be measured as customer churn (percentage of customers lost) or revenue churn (percentage of revenue lost). Gross churn excludes expansion revenue, while net churn accounts for it. Even small reductions in churn have an outsized impact on long-term revenue due to compounding effects. Common churn drivers include poor onboarding, lack of product adoption, competitive displacement, and budget constraints.
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FAQ
What does Churn mean?
Churn can be measured as customer churn (percentage of customers lost) or revenue churn (percentage of revenue lost). Gross churn excludes expansion revenue, while net churn accounts for it. Even small reductions in churn have an outsized impact on long-term revenue due to compounding effects. Common churn drivers include poor onboarding, lack of product adoption, competitive displacement, and budget constraints.
What are the best Churn tools?
Top tools related to Churn: Tinybird, Hightouch, Mixpanel, Amplitude, ChartMogul.