Conversion Rate
Definition
The percentage of visitors or leads who complete a desired action, such as filling out a form, starting a trial, or making a purchase.
Conversion rate is one of the most important metrics across the entire GTM funnel. It is tracked at every stage -- website visitor to lead, lead to MQL, MQL to SQL, SQL to opportunity, and opportunity to closed-won. Improving conversion rates compounds across the funnel, making it one of the highest-leverage optimization areas. A/B testing, personalization, and reducing friction are primary tactics for conversion rate optimization (CRO).
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FAQ
What does Conversion Rate mean?
Conversion rate is one of the most important metrics across the entire GTM funnel. It is tracked at every stage -- website visitor to lead, lead to MQL, MQL to SQL, SQL to opportunity, and opportunity to closed-won. Improving conversion rates compounds across the funnel, making it one of the highest-leverage optimization areas. A/B testing, personalization, and reducing friction are primary tactics for conversion rate optimization (CRO).
What are the best Conversion Rate tools?
Top tools related to Conversion Rate: Customer.io, Brevo, Loops, Mailgun, Tinybird.