CPC
Definition
Cost Per Click -- the amount an advertiser pays each time someone clicks on their ad.
CPC is a fundamental paid advertising metric used across search engines, social platforms, and display networks. It is determined by auction dynamics, quality score, targeting, and competition for the keyword or audience. Optimizing CPC involves improving ad relevance, refining targeting, and testing creative variations. CPC is a component of CAC calculations and is tracked alongside conversion rate to determine the true cost of acquiring pipeline.
Related Tools
Related Terms
Categories
FAQ
What does CPC mean?
CPC is a fundamental paid advertising metric used across search engines, social platforms, and display networks. It is determined by auction dynamics, quality score, targeting, and competition for the keyword or audience. Optimizing CPC involves improving ad relevance, refining targeting, and testing creative variations. CPC is a component of CAC calculations and is tracked alongside conversion rate to determine the true cost of acquiring pipeline.
What are the best CPC tools?
Top tools related to CPC: Customer.io, Brevo, Loops, Mailgun, Tinybird.