CPM
Definition
Cost Per Mille -- the cost an advertiser pays per one thousand impressions of their ad.
CPM is the standard pricing model for display advertising, brand awareness campaigns, and many social media ad formats. It is calculated by dividing the total ad spend by the number of impressions and multiplying by 1,000. CPM campaigns are best suited for top-of-funnel brand awareness goals where the primary objective is reach rather than direct clicks or conversions.
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FAQ
What does CPM mean?
CPM is the standard pricing model for display advertising, brand awareness campaigns, and many social media ad formats. It is calculated by dividing the total ad spend by the number of impressions and multiplying by 1,000. CPM campaigns are best suited for top-of-funnel brand awareness goals where the primary objective is reach rather than direct clicks or conversions.
What are the best CPM tools?
Top tools related to CPM: Customer.io, Brevo, Loops, Mailgun, Tinybird.