Deal Velocity
Definition
The speed at which deals move through the sales pipeline from creation to close, measuring the efficiency of the sales cycle.
Deal velocity (also called sales velocity) is calculated as: (Number of Opportunities x Average Deal Value x Win Rate) / Average Sales Cycle Length. Improving any of these four levers increases velocity. Tracking velocity by segment, deal size, and rep helps identify where deals get stuck and what interventions can accelerate the cycle. Faster deal velocity means more efficient use of sales capacity and more predictable revenue generation.
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FAQ
What does Deal Velocity mean?
Deal velocity (also called sales velocity) is calculated as: (Number of Opportunities x Average Deal Value x Win Rate) / Average Sales Cycle Length. Improving any of these four levers increases velocity. Tracking velocity by segment, deal size, and rep helps identify where deals get stuck and what interventions can accelerate the cycle. Faster deal velocity means more efficient use of sales capacity and more predictable revenue generation.
What are the best Deal Velocity tools?
Top tools related to Deal Velocity: HubSpot, Salesforce, Pipedrive, Attio, Folk.