Drip Campaign
Definition
An automated series of pre-written emails sent to prospects or customers on a scheduled cadence, triggered by specific actions or time intervals.
Drip campaigns deliver relevant content over time to keep prospects engaged and guide them through the funnel. They differ from one-off email blasts by being sequential, automated, and often behavior-triggered. Common drip campaign types include onboarding sequences, re-engagement campaigns, and post-demo follow-ups. Effective drip campaigns use personalization, clear CTAs, and progressive content that builds on previous messages.
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FAQ
What does Drip Campaign mean?
Drip campaigns deliver relevant content over time to keep prospects engaged and guide them through the funnel. They differ from one-off email blasts by being sequential, automated, and often behavior-triggered. Common drip campaign types include onboarding sequences, re-engagement campaigns, and post-demo follow-ups. Effective drip campaigns use personalization, clear CTAs, and progressive content that builds on previous messages.
What are the best Drip Campaign tools?
Top tools related to Drip Campaign: Customer.io, Brevo, Loops, Mailgun, Knock.