Funnel
Definition
A model representing the stages prospects pass through from initial awareness to becoming a customer, progressively narrowing at each stage.
The GTM funnel typically includes stages like Awareness, Interest, Consideration, Evaluation, and Purchase -- though specific stage names vary by organization. Funnel analysis reveals conversion rates between stages, identifies bottlenecks, and helps allocate resources. While the linear funnel model has been criticized as overly simplistic for modern buying journeys (which are non-linear and multi-threaded), it remains a useful framework for measuring and optimizing the buyer's journey.
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FAQ
What does Funnel mean?
The GTM funnel typically includes stages like Awareness, Interest, Consideration, Evaluation, and Purchase -- though specific stage names vary by organization. Funnel analysis reveals conversion rates between stages, identifies bottlenecks, and helps allocate resources. While the linear funnel model has been criticized as overly simplistic for modern buying journeys (which are non-linear and multi-threaded), it remains a useful framework for measuring and optimizing the buyer's journey.
What are the best Funnel tools?
Top tools related to Funnel: HubSpot, Salesforce, Pipedrive, Attio, Folk.