Lifecycle Marketing
Definition
A strategy that delivers targeted communications and experiences to customers at each stage of their journey, from prospect through loyal advocate.
Lifecycle marketing recognizes that different stages -- awareness, acquisition, onboarding, adoption, retention, expansion, and advocacy -- require different messages, channels, and tactics. It maps automated and manual touchpoints to each stage, ensuring that the right communication reaches the right person at the right time. Effective lifecycle marketing requires coordination between marketing, sales, CS, and product teams, all sharing a unified view of the customer journey.
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FAQ
What does Lifecycle Marketing mean?
Lifecycle marketing recognizes that different stages -- awareness, acquisition, onboarding, adoption, retention, expansion, and advocacy -- require different messages, channels, and tactics. It maps automated and manual touchpoints to each stage, ensuring that the right communication reaches the right person at the right time. Effective lifecycle marketing requires coordination between marketing, sales, CS, and product teams, all sharing a unified view of the customer journey.
What are the best Lifecycle Marketing tools?
Top tools related to Lifecycle Marketing: Customer.io, Brevo, Loops, Mailgun, Knock.