Marketing Automation
Definition
Technology that automates repetitive marketing tasks like email campaigns, lead scoring, social posting, and nurture workflows across channels.
Marketing automation platforms enable teams to scale personalized communications, score and route leads, track campaign performance, and attribute revenue to marketing efforts. These tools connect with CRMs to ensure alignment between marketing and sales. Key capabilities include workflow builders, dynamic content, A/B testing, and multi-touch attribution. Popular platforms include HubSpot, Marketo, Pardot, and ActiveCampaign.
Related Tools
Related Terms
Categories
FAQ
What does Marketing Automation mean?
Marketing automation platforms enable teams to scale personalized communications, score and route leads, track campaign performance, and attribute revenue to marketing efforts. These tools connect with CRMs to ensure alignment between marketing and sales. Key capabilities include workflow builders, dynamic content, A/B testing, and multi-touch attribution. Popular platforms include HubSpot, Marketo, Pardot, and ActiveCampaign.
What are the best Marketing Automation tools?
Top tools related to Marketing Automation: Customer.io, Brevo, Unified.to, Loops, Mailgun.