MQL
Definition
Marketing Qualified Lead -- a lead that has been scored by marketing as meeting certain engagement or demographic thresholds and is ready to be reviewed by sales.
MQLs are leads who have demonstrated enough interest through actions like downloading content, attending webinars, or visiting pricing pages to warrant sales follow-up. The criteria for MQL status vary by company and are defined collaboratively between marketing and sales. While MQLs remain a common metric, many modern revenue teams are shifting toward pipeline and revenue-based metrics to better align marketing and sales.
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FAQ
What does MQL mean?
MQLs are leads who have demonstrated enough interest through actions like downloading content, attending webinars, or visiting pricing pages to warrant sales follow-up. The criteria for MQL status vary by company and are defined collaboratively between marketing and sales. While MQLs remain a common metric, many modern revenue teams are shifting toward pipeline and revenue-based metrics to better align marketing and sales.
What are the best MQL tools?
Top tools related to MQL: Customer.io, Brevo, HubSpot, Salesforce, Pipedrive.