PLG
Definition
Product-Led Growth -- a business strategy where the product itself is the primary driver of customer acquisition, conversion, expansion, and retention.
PLG companies offer free trials or freemium tiers that let users experience value before buying. The product is designed to be self-serve, with in-app onboarding, viral loops, and usage-based triggers that drive upgrade decisions. Companies like Slack, Zoom, and Figma exemplify PLG. While PLG reduces CAC by letting the product do the selling, most PLG companies add a sales-assist layer for enterprise deals, creating a hybrid motion.
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FAQ
What does PLG mean?
PLG companies offer free trials or freemium tiers that let users experience value before buying. The product is designed to be self-serve, with in-app onboarding, viral loops, and usage-based triggers that drive upgrade decisions. Companies like Slack, Zoom, and Figma exemplify PLG. While PLG reduces CAC by letting the product do the selling, most PLG companies add a sales-assist layer for enterprise deals, creating a hybrid motion.
What are the best PLG tools?
Top tools related to PLG: Pendo, Userflow, Chameleon, Appcues, Canny.