Affinity
CRM & SalesRelationship intelligence CRM built for private capital firms to manage dealflow, track network connections, and automate data capture from communications.
Affinity is a relationship intelligence CRM specifically designed for private equity, venture capital, investment banking, and other private capital firms. It automatically captures data from email, calendar, and meetings to maintain current pipeline information without manual data entry. The platform surfaces team relationship networks to identify warm introductions and decision-maker connections, uses AI to enrich contact profiles and automate workflows, and provides analytics for monitoring dealflow and team performance. Built for relationship-driven deal processes rather than traditional sales cycles.
Best for
Private equity, venture capital, and investment banking firms managing complex relationship networks and dealflow pipelines.
Editorial profile generated March 19, 2026 · pricing & endpoint re-verified continuously (see badges above)
21/50
Overall Score
API Quality
7/10
GTM Relevance
14/20
Pricingpaid
Complexitymedium
Learningmedium
Visit affinity.co →API Analysis
REST API
✓
Available
Webhooks
✓
Available
GraphQL
—
—
OAuth
✓
Available
salesforcehubspotgmailoutlookslackzapiersegment
Pricing
paid
Enterprise pricing with custom quotes based on team size and features. Primarily targets mid-market to enterprise private capital firms.
Listed pricing, as of Mar 2026 — not independently verified; confirm on the vendor's site before relying on it.
What users say
Themes from 72 real reviews on G2 · ★ 4.4
Users like
Excellent Gmail integration that automatically captures emails and interactions
Intuitive and easy to use interface
Strong relationship intelligence and network mapping capabilities
Responsive customer support
Users dislike
Relatively expensive pricing
Limited customization options
Some features lack flexibility for specific workflows
Alternatives
Reviews
Links
FAQ
What is Affinity?
Affinity is a relationship intelligence CRM specifically designed for private equity, venture capital, investment banking, and other private capital firms. It automatically captures data from email, calendar, and meetings to maintain current pipeline information without manual data entry. The platform surfaces team relationship networks to identify warm introductions and decision-maker connections, uses AI to enrich contact profiles and automate workflows, and provides analytics for monitoring dealflow and team performance. Built for relationship-driven deal processes rather than traditional sales cycles.
Is Affinity free?
Affinity is a paid product. Enterprise pricing with custom quotes based on team size and features. Primarily targets mid-market to enterprise private capital firms. Pricing shown is as last reviewed and may change — confirm current pricing on the vendor's site.
What are Affinity alternatives?
Popular alternatives to Affinity include Salesforce, HubSpot, Pipedrive, Attio, Copper, Folk, Nutshell. Compare features, API quality, and pricing on GTM Tools.
Does Affinity have an API?
Yes, Affinity provides a REST API. API quality is rated GOOD. Documentation: https://api-docs.affinity.co.
Who is Affinity best for?
Private equity, venture capital, and investment banking firms managing complex relationship networks and dealflow pipelines.
How current is Affinity's data on GTM Tools?
Endpoint reachability and pricing for verified-tier tools are re-checked on a schedule — see the verification badges on this page for the latest check. The editorial profile (description, strengths and weaknesses) is last generated March 2026, and any user-review themes are pulled from G2.