Brevo
Email & MarketingAll-in-one marketing platform (formerly Sendinblue) with email, SMS, WhatsApp campaigns, CRM, and transactional email — solid value for the price.
Brevo (formerly Sendinblue) is an all-in-one marketing platform combining email, SMS, WhatsApp, marketing automation, transactional email (SMTP/API), CRM, and live chat, serving over 500,000 businesses across 180 countries. Its key differentiator is contact-unlimited pricing -- you pay based on email volume sent rather than subscriber count -- with a genuinely useful free tier offering 300 emails per day and up to 100,000 contacts. The platform includes drag-and-drop editors, automation workflows, A/B testing, and AI-powered features, though support can be slow on lower-tier plans and multi-user access requires expensive upgrades.
Best for
Small to medium businesses and agencies needing affordable all-in-one email marketing, automation, and transactional email without per-contact pricing
Last updated: February 23, 2026
29/50
Overall Score
API Quality
10/10
GTM Relevance
19/20
PricingFreemium
Complexityhard
Learningeasy
Visit brevo.com →API Analysis
REST API
✓
Available
Webhooks
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GraphQL
—
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OAuth
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salesforcehubspotstripezapierslackgmail
Pricing
freemiumFree Tier
Free up to 300 emails/day, Starter $9/mo, Business $18/mo
Strengths & Weaknesses
Strengths
Contact-unlimited pricing model saves money as your list grows—you only pay for emails sent, not subscriber count
Genuinely useful free tier with 300 emails/day and 100,000 contacts, plus access to automation and CRM features
All-in-one platform includes email, SMS, WhatsApp, transactional email (SMTP/API), CRM, and live chat in one dashboard
Developer-friendly with robust API/SMTP support and SDK libraries for Node.js, PHP, Python, Ruby, Java, C#, and Go
Strong deliverability when properly configured with SPF/DKIM/DMARC, backed by dedicated IPs on higher plans
Weaknesses
Customer support can be slow on lower-tier plans, with some users reporting multi-day response times
Multi-user access is expensive—only included on Professional plan ($499/mo+) with 10 seats, then $28/additional user
Account validation process can be frustrating, with some legitimate users facing approval delays or rejections
Not as powerful for advanced ecommerce use cases as specialized platforms like Klaviyo or Omnisend
Alternatives
Reviews
Links
FAQ
What is Brevo?
Brevo (formerly Sendinblue) is an all-in-one marketing platform combining email, SMS, WhatsApp, marketing automation, transactional email (SMTP/API), CRM, and live chat, serving over 500,000 businesses across 180 countries. Its key differentiator is contact-unlimited pricing -- you pay based on email volume sent rather than subscriber count -- with a genuinely useful free tier offering 300 emails per day and up to 100,000 contacts. The platform includes drag-and-drop editors, automation workflows, A/B testing, and AI-powered features, though support can be slow on lower-tier plans and multi-user access requires expensive upgrades.
Is Brevo free?
Yes, Brevo offers a free tier. Free up to 300 emails/day, Starter $9/mo, Business $18/mo
What are Brevo alternatives?
Popular alternatives to Brevo include Mailchimp, ActiveCampaign, Klaviyo, Omnisend, HubSpot, Mailgun, SendGrid, Postmark, Mailjet. Compare features, API quality, and pricing on GTM Tools.
Does Brevo have an API?
Yes, Brevo provides a REST API. API quality is rated EXCELLENT. Documentation: https://developers.brevo.com/reference.
Who is Brevo best for?
Small to medium businesses and agencies needing affordable all-in-one email marketing, automation, and transactional email without per-contact pricing