Clearbit
Data Enrichment & IntentB2B data enrichment platform that converts email addresses and domains into complete company and contact profiles for sales and marketing teams.
Clearbit is a leading B2B data enrichment platform that has been acquired by HubSpot. It provides real-time company and contact data by enriching email addresses and IP addresses with over 100 firmographic and demographic data points. The platform combines public web data, proprietary datasets, and LLMs to deliver standardized information including company hierarchies, 6-digit NAICS codes, normalized job titles, and technographics. Clearbit's key features include form shortening to improve conversion rates, visitor identification for intent signals, and precise lead scoring and routing capabilities for go-to-market teams.
Best for
B2B companies with high-volume enrichment needs that require accurate, real-time data for lead scoring, routing, and form optimization.
Editorial profile generated March 21, 2026 · pricing & endpoint re-verified continuously (see badges above)
27/50
Overall Score
API Quality
9/10
GTM Relevance
18/20
Pricingpaid
Complexityeasy
Learningeasy
Visit clearbit.com →API Analysis
REST API
✓
Available
Webhooks
✓
Available
GraphQL
—
—
OAuth
✓
Available
hubspotsalesforcemarketosegmentzapierpipedriveintercomzendesk
Pricing
paid
Now part of HubSpot; historically custom enterprise pricing based on API calls and enrichment volume, typically starting at $99/month for small teams
Listed pricing, as of Mar 2026 — not independently verified; confirm on the vendor's site before relying on it.
What users say
Themes from 633 real reviews on G2 · ★ 4.4
Users like
Ease of use and simple implementation
Data accuracy and comprehensive company/contact information
Lead enrichment and identification of website visitors
Seamless integration with platforms like HubSpot and Salesforce
Users dislike
Limited database coverage for smaller companies
Inaccurate or incorrect company information
Expensive pricing
Alternatives
Reviews
Links
FAQ
What is Clearbit?
Clearbit is a leading B2B data enrichment platform that has been acquired by HubSpot. It provides real-time company and contact data by enriching email addresses and IP addresses with over 100 firmographic and demographic data points. The platform combines public web data, proprietary datasets, and LLMs to deliver standardized information including company hierarchies, 6-digit NAICS codes, normalized job titles, and technographics. Clearbit's key features include form shortening to improve conversion rates, visitor identification for intent signals, and precise lead scoring and routing capabilities for go-to-market teams.
Is Clearbit free?
Clearbit is a paid product. Now part of HubSpot; historically custom enterprise pricing based on API calls and enrichment volume, typically starting at $99/month for small teams Pricing shown is as last reviewed and may change — confirm current pricing on the vendor's site.
What are Clearbit alternatives?
Popular alternatives to Clearbit include Apollo.io, Cognism, Seamless.AI, Clay, Clearout, Datanyze. Compare features, API quality, and pricing on GTM Tools.
Does Clearbit have an API?
Yes, Clearbit provides a REST API. API quality is rated EXCELLENT. Documentation: https://dashboard.clearbit.com/docs.
Who is Clearbit best for?
B2B companies with high-volume enrichment needs that require accurate, real-time data for lead scoring, routing, and form optimization.
How current is Clearbit's data on GTM Tools?
Endpoint reachability and pricing for verified-tier tools are re-checked on a schedule — see the verification badges on this page for the latest check. The editorial profile (description, strengths and weaknesses) is last generated March 2026, and any user-review themes are pulled from G2.