Folk
CRM & SalesLightweight CRM that imports contacts from everywhere (email, LinkedIn, Twitter) with Notion-like customization and simple pipeline management.
Folk is a modern, relationship-first CRM that captures contacts from LinkedIn, email, and Twitter through its Chrome extension, then automatically enriches them with company data and role information. It offers Notion-like customization with drag-and-drop fields, custom views, and AI-powered features (folkX) for profile enrichment and follow-up recommendations, making it ideal for founder-led sales and relationship-driven outreach. The platform syncs conversations across email, calendar, and WhatsApp, supports email sequences and pipeline tracking, and connects to 5,000+ tools via Zapier and Make, though it may feel too lightweight for teams needing complex enterprise sales workflows.
Best for
Early-stage startups, venture capital firms, and modern sales teams (20-50 people) who sell through relationships, warm introductions, and LinkedIn outreach rather than traditional cold sales pipelines.
Last updated: February 23, 2026
28/50
Overall Score
API Quality
8/10
GTM Relevance
20/20
PricingFreemium
Complexityhard
Learningeasy
Visit folk.app →API Analysis
REST API
✓
Available
Webhooks
—
—
GraphQL
—
—
OAuth
—
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zapierslackgmailoutlook
Pricing
freemiumFree Tier
Free for up to 100 contacts, Standard $20/user/mo, Premium $40/user/mo
Strengths & Weaknesses
Strengths
Extremely fast setup with no learning curve—teams can start using it immediately without training
Best-in-class LinkedIn integration with one-click contact capture via Chrome extension
Automatic contact enrichment and deduplication keeps database clean as it scales
Notion-like flexibility with customizable fields, views, and workflows that adapt to your process
AI assistant (folkX) proactively suggests updates, follow-ups, and enriches contact data
Weaknesses
Gmail integration still has reported issues and doesn't work reliably for all users
Limited advanced reporting and analytics compared to enterprise CRMs like Salesforce or HubSpot
May feel too lightweight for teams needing complex automation or multi-stage enterprise sales workflows
Pricing scales quickly for larger teams, with Premium at $40/user/month becoming expensive
Alternatives
Reviews
Links
FAQ
What is Folk?
Folk is a modern, relationship-first CRM that captures contacts from LinkedIn, email, and Twitter through its Chrome extension, then automatically enriches them with company data and role information. It offers Notion-like customization with drag-and-drop fields, custom views, and AI-powered features (folkX) for profile enrichment and follow-up recommendations, making it ideal for founder-led sales and relationship-driven outreach. The platform syncs conversations across email, calendar, and WhatsApp, supports email sequences and pipeline tracking, and connects to 5,000+ tools via Zapier and Make, though it may feel too lightweight for teams needing complex enterprise sales workflows.
Is Folk free?
Yes, Folk offers a free tier. Free for up to 100 contacts, Standard $20/user/mo, Premium $40/user/mo
What are Folk alternatives?
Popular alternatives to Folk include Attio, HubSpot CRM, Pipedrive, Copper, Monday CRM, Notion. Compare features, API quality, and pricing on GTM Tools.
Does Folk have an API?
Yes, Folk provides a REST API. API quality is rated GOOD. Documentation: https://docs.folk.app/reference/introduction.
Who is Folk best for?
Early-stage startups, venture capital firms, and modern sales teams (20-50 people) who sell through relationships, warm introductions, and LinkedIn outreach rather than traditional cold sales pipelines.