Keyplay
Data Enrichment & IntentICP modeling and account scoring platform that helps GTM teams prioritize accounts using AI-driven fit signals and whitebox intent scoring.
Keyplay is an account scoring and intelligence platform designed for B2B SaaS companies with sales-led motions. It uses AI agents and whitebox intent scoring to model ideal customer profiles, prioritize accounts, and track buying signals across multiple sources. Unlike legacy ABM platforms with black-box algorithms, Keyplay provides transparent scoring where users can see and adjust signal weights in real-time. The platform integrates bidirectionally with CRMs and aggregates intent signals from LinkedIn Ads, website visits, and custom sources through APIs.
Best for
Series A to post-IPO B2B SaaS companies with complex, multi-segment markets who need transparent ICP modeling and account prioritization for sales teams of 5+ AEs.
Editorial profile generated March 21, 2026 · pricing & endpoint re-verified continuously (see badges above)
25/50
Overall Score
API Quality
7/10
GTM Relevance
18/20
PricingFreemium
Complexitymedium
Learningmedium
Visit keyplay.io →API Analysis
REST API
✓
Available
Webhooks
✓
Available
GraphQL
—
—
OAuth
✓
Available
salesforcehubspotclaylinkedin adssnitcherphantombusterzapier
Pricing
freemiumFree Tier
Free List Builder plan. Growth plan at $18K/year for up to 75K CRM records. Full-Service ICP plans start at $29K/year with intent scoring and API access.
Listed pricing, as of Mar 2026 — not independently verified; confirm on the vendor's site before relying on it.
Strengths & Weaknesses
AI-generated summary — not from verified user reviews.
Strengths
Whitebox intent scoring provides full transparency into what drives each account score, unlike black-box ABM platforms
Two-way CRM sync with Salesforce and HubSpot using OAuth (no managed package required) makes operationalization seamless
AI agents continuously find new data and signals to keep ICP models dynamic and up-to-date
Multi-model support allows different ICP scoring for various segments, products, or markets simultaneously
Test and adjust ICP models in minutes rather than waiting for quarterly updates
Weaknesses
Premium pricing starting at $18K/year puts it out of reach for early-stage startups and small teams
Best suited for companies with 5+ AEs and established sales operations, limiting applicability for smaller GTM teams
Limited SDK availability requires more custom integration work for advanced automation
API documentation not publicly available suggests less developer-first approach than some alternatives
Alternatives
Reviews
Links
FAQ
What is Keyplay?
Keyplay is an account scoring and intelligence platform designed for B2B SaaS companies with sales-led motions. It uses AI agents and whitebox intent scoring to model ideal customer profiles, prioritize accounts, and track buying signals across multiple sources. Unlike legacy ABM platforms with black-box algorithms, Keyplay provides transparent scoring where users can see and adjust signal weights in real-time. The platform integrates bidirectionally with CRMs and aggregates intent signals from LinkedIn Ads, website visits, and custom sources through APIs.
Is Keyplay free?
Yes, Keyplay offers a free tier. Free List Builder plan. Growth plan at $18K/year for up to 75K CRM records. Full-Service ICP plans start at $29K/year with intent scoring and API access. Pricing shown is as last reviewed and may change — confirm current pricing on the vendor's site.
What are Keyplay alternatives?
Popular alternatives to Keyplay include Apollo.io, Cognism, ZenABM, Clay, Clearout, Datanyze, TheirStack. Compare features, API quality, and pricing on GTM Tools.
Does Keyplay have an API?
Yes, Keyplay provides a REST API. API quality is rated GOOD.
Who is Keyplay best for?
Series A to post-IPO B2B SaaS companies with complex, multi-segment markets who need transparent ICP modeling and account prioritization for sales teams of 5+ AEs.
How current is Keyplay's data on GTM Tools?
Endpoint reachability and pricing for verified-tier tools are re-checked on a schedule — see the verification badges on this page for the latest check. The editorial profile (description, strengths and weaknesses) is last generated March 2026, and any user-review themes are pulled from G2.