Loom
Content & SocialAI-powered screen recording and video messaging platform for async communication, sales outreach, customer support, and team collaboration.
Loom is a video messaging platform that enables teams to record, share, and collaborate using screen and camera recordings. With AI-powered editing, transcriptions in 50+ languages, and integrations across 400+ tools, it helps GTM teams replace meetings with async video messages. The platform is used by over 400,000 companies for sales outreach, customer support, product demos, and team collaboration. Enterprise features include SSO, SCIM, custom data retention, and advanced security controls.
Best for
Sales and customer success teams who want to scale personalized video communication for outreach, onboarding, and support without scheduling meetings.
Last updated: March 17, 2026
23/50
Overall Score
API Quality
7/10
GTM Relevance
16/20
PricingFreemium
Complexityeasy
Learningeasy
Visit loom.com →API Analysis
REST API
✓
Available
Webhooks
✓
Available
GraphQL
—
—
OAuth
✓
Available
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Pricing
freemiumFree Tier
Free tier with 25 videos, Business at $12.50/user/month, Enterprise with custom pricing. Includes recording, editing, sharing, and basic analytics on free tier.
Strengths & Weaknesses
Strengths
Intuitive recording interface with Chrome extension, desktop, and mobile apps for capturing screen and camera simultaneously
Rich collaboration features including emoji reactions, comments, tasks, CTAs, and auto-generated transcripts in 50+ languages
Seamless embeds into popular GTM tools like Salesforce, HubSpot, Slack, Gmail reducing friction in existing workflows
AI-powered editing tools for trimming, stitching, adding backgrounds, text overlays, and arrows without technical expertise
Enterprise-grade security with SSO, SCIM, custom data retention policies, and granular privacy controls for sensitive content
Weaknesses
API documentation is less comprehensive compared to developer-first platforms, limiting advanced automation capabilities
Free tier limit of 25 videos can be restrictive for high-volume sales teams doing frequent video prospecting
Video analytics and engagement tracking are basic compared to specialized sales engagement platforms
Export and download options can be limited on lower-tier plans, creating dependency on Loom's hosting
Alternatives
Reviews
Links
FAQ
What is Loom?
Loom is a video messaging platform that enables teams to record, share, and collaborate using screen and camera recordings. With AI-powered editing, transcriptions in 50+ languages, and integrations across 400+ tools, it helps GTM teams replace meetings with async video messages. The platform is used by over 400,000 companies for sales outreach, customer support, product demos, and team collaboration. Enterprise features include SSO, SCIM, custom data retention, and advanced security controls.
Is Loom free?
Yes, Loom offers a free tier. Free tier with 25 videos, Business at $12.50/user/month, Enterprise with custom pricing. Includes recording, editing, sharing, and basic analytics on free tier.
What are Loom alternatives?
Popular alternatives to Loom include Synthesia, Intercom, Zendesk, HubSpot, Typeform, Figma. Compare features, API quality, and pricing on GTM Tools.
Does Loom have an API?
Yes, Loom provides a REST API. API quality is rated GOOD. Documentation: https://developers.loom.com.
Who is Loom best for?
Sales and customer success teams who want to scale personalized video communication for outreach, onboarding, and support without scheduling meetings.