Loops
Email & MarketingEmail platform designed specifically for SaaS companies with event-triggered emails, drip campaigns, and a clean editor — positioned as the modern Mailchimp.
Loops is a modern email platform built specifically for SaaS companies, combining transactional and marketing emails with a clean Notion-style editor, event-triggered automation, and a developer-friendly API. It focuses exclusively on what SaaS teams need -- audience segmentation, automated sequences, campaigns, and straightforward analytics -- with native Stripe integration and unlimited email sends on paid plans. While it excels at simplicity and quick setup for onboarding sequences and lifecycle emails, Loops intentionally keeps automation basic, which can be limiting for teams needing complex conditional logic or visual workflow builders.
Best for
Early to mid-stage SaaS founders and technical teams who want a simple, modern email platform for onboarding flows and lifecycle campaigns without complex automation needs.
Last updated: February 23, 2026
28/50
Overall Score
API Quality
8/10
GTM Relevance
20/20
PricingFreemium
Complexityhard
Learningeasy
Visit loops.so →API Analysis
REST API
✓
Available
Webhooks
—
—
GraphQL
—
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OAuth
—
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segmentstripezapiergmail
Pricing
freemiumFree Tier
Free up to 1,000 contacts, Starter from $49/mo
Strengths & Weaknesses
Strengths
Extremely clean, intuitive interface with Notion-style editor makes email creation fast and straightforward
Developer-friendly API enables seamless integration with SaaS applications for automated contact syncing and event triggering
Unlimited email sends on all paid plans with strong deliverability features and automatic DMARC/DKIM configuration
Free tier includes 1,000 contacts and 4,000 sends per month, generous for early-stage startups
Built specifically for SaaS workflows—no bloat from features designed for e-commerce or agencies
Weaknesses
No visual workflow builder or advanced conditional logic limits complex automation scenarios
Editor has occasional bugs where undo fails or blocks misbehave during editing
Lacks built-in CRM features or detailed contact history for deeper user insights
Only suitable for SaaS use cases—not flexible enough for other industries or business models
Alternatives
Reviews
Links
FAQ
What is Loops?
Loops is a modern email platform built specifically for SaaS companies, combining transactional and marketing emails with a clean Notion-style editor, event-triggered automation, and a developer-friendly API. It focuses exclusively on what SaaS teams need -- audience segmentation, automated sequences, campaigns, and straightforward analytics -- with native Stripe integration and unlimited email sends on paid plans. While it excels at simplicity and quick setup for onboarding sequences and lifecycle emails, Loops intentionally keeps automation basic, which can be limiting for teams needing complex conditional logic or visual workflow builders.
Is Loops free?
Yes, Loops offers a free tier. Free up to 1,000 contacts, Starter from $49/mo
What are Loops alternatives?
Popular alternatives to Loops include Encharge, Customer.io, Userlist, Mailchimp, ActiveCampaign, HubSpot Marketing Hub. Compare features, API quality, and pricing on GTM Tools.
Does Loops have an API?
Yes, Loops provides a REST API. API quality is rated GOOD. Documentation: https://loops.so/docs/api-reference/intro.
Who is Loops best for?
Early to mid-stage SaaS founders and technical teams who want a simple, modern email platform for onboarding flows and lifecycle campaigns without complex automation needs.