Make
Integrations & AutomationVisual automation platform (formerly Integromat) with a flowchart-style builder, complex branching, and data transformation — more powerful than Zapier for complex workflows.
Make (formerly Integromat) is a visual workflow automation platform with a flowchart-based infinite canvas that supports branching logic, routers, iterators, aggregators, and sophisticated error handling -- capabilities that would require custom code in simpler platforms. Its operations-based pricing charges per module execution rather than per workflow run, meaning you only pay for operations that actually execute, making it more cost-effective for complex conditional workflows across 1,800+ app integrations. While more powerful than Zapier for complex scenarios, Make has a steeper learning curve (3-5 hours for a first meaningful scenario) and is best suited for technical users comfortable with API concepts and data structures.
Best for
Technical teams and agencies building complex, multi-branch workflows with conditional logic, bulk data processing, and API integrations that exceed the capabilities of linear automation tools.
Last updated: February 23, 2026
21/50
Overall Score
API Quality
8/10
GTM Relevance
13/20
PricingFreemium
Complexityhard
Learningmedium
Visit make.com →API Analysis
REST API
✓
Available
Webhooks
✓
Available
GraphQL
—
—
OAuth
—
—
salesforcehubspotslackgmail
Pricing
freemiumFree Tier
Free: 1,000 ops/mo, Core: $29/mo (10,000 ops), Pro: $99/mo (40,000 ops), Teams: $299/mo (130,000 ops)
Strengths & Weaknesses
Strengths
Visual flowchart interface shows entire workflow logic at once, making complex branching and error paths easier to understand and debug than linear tools
Operations-based pricing (pay per module execution) is more cost-effective than per-task pricing when workflows have conditional branches that don't all execute
Advanced data manipulation with built-in iterators, aggregators, and array functions eliminates need for custom code in most scenarios
HTTP modules and webhook support enable connection to any API, filling gaps where pre-built integrations don't exist
Unused operations now rollover one month on paid plans (2026 feature), addressing previous complaints about operation waste
Weaknesses
Steep learning curve requiring 3-5 hours for first meaningful scenario—concepts like iterators, aggregators, and routers intimidate non-technical users
Operations can accumulate quickly with inefficient scenario design, causing unexpected cost spikes if workflows aren't optimized
Limited role-based access controls and audit trails compared to enterprise platforms like Microsoft Power Automate
15-minute minimum execution intervals on free tier make it impractical for real-time automation needs
Alternatives
Reviews
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FAQ
What is Make?
Make (formerly Integromat) is a visual workflow automation platform with a flowchart-based infinite canvas that supports branching logic, routers, iterators, aggregators, and sophisticated error handling -- capabilities that would require custom code in simpler platforms. Its operations-based pricing charges per module execution rather than per workflow run, meaning you only pay for operations that actually execute, making it more cost-effective for complex conditional workflows across 1,800+ app integrations. While more powerful than Zapier for complex scenarios, Make has a steeper learning curve (3-5 hours for a first meaningful scenario) and is best suited for technical users comfortable with API concepts and data structures.
Is Make free?
Yes, Make offers a free tier. Free: 1,000 ops/mo, Core: $29/mo (10,000 ops), Pro: $99/mo (40,000 ops), Teams: $299/mo (130,000 ops)
What are Make alternatives?
Popular alternatives to Make include Zapier, n8n, Microsoft Power Automate, Workato, Tray.io, Pabbly Connect. Compare features, API quality, and pricing on GTM Tools.
Does Make have an API?
Yes, Make provides a REST API. API quality is rated GOOD. Documentation: https://www.make.com/en/api-documentation.
Who is Make best for?
Technical teams and agencies building complex, multi-branch workflows with conditional logic, bulk data processing, and API integrations that exceed the capabilities of linear automation tools.