Matomo
Analytics & DataPrivacy-first web analytics platform providing 100% accurate tracking with full data ownership, offering a GDPR-compliant alternative to Google Analytics.
Matomo is an open-source web analytics platform used by over 1 million websites across 190 countries, offering a privacy-first alternative to Google Analytics. It provides 100% accurate data without sampling, full data ownership, and GDPR/CCPA compliance out of the box. Available as both self-hosted and cloud solutions, Matomo includes features like Google Analytics data import, custom dimensions, heatmaps, session recordings, and A/B testing. The platform is ISO 27001:2022 certified and can be used without requiring user consent in many jurisdictions.
Best for
Organizations requiring privacy-compliant, accurate web analytics with full data ownership and control, especially those in regulated industries or with strict data protection requirements.
Last updated: March 17, 2026
26/50
Overall Score
API Quality
8/10
GTM Relevance
18/20
PricingFreemium
Complexitymedium
Learningmedium
Visit matomo.org →API Analysis
REST API
✓
Available
Webhooks
—
—
GraphQL
—
—
OAuth
✓
Available
wordpresszapiersegmenthubspotsalesforcegoogle tag managershopifywoocommerce
Pricing
freemiumFree Tier
Free open-source self-hosted version with unlimited features. Cloud pricing starts at €19/month. Enterprise plans available with custom pricing.
Strengths & Weaknesses
Strengths
Complete data ownership with no third-party data sharing, ensuring full GDPR and CCPA compliance
100% accurate reporting without data sampling, unlike Google Analytics which samples large datasets
Open-source platform allows unlimited customization through plugins and direct code modifications
Can import historical Google Analytics data for seamless migration without losing historical insights
No arbitrary limitations on websites, users, segments, or data storage volumes
Weaknesses
Self-hosted version requires technical expertise for server setup, maintenance, and security updates
Cloud pricing can become expensive for high-traffic websites compared to free Google Analytics
Limited native webhook support compared to modern analytics platforms, requiring workarounds
Smaller third-party integration ecosystem compared to Google Analytics due to smaller market share
Alternatives
Reviews
Links
FAQ
What is Matomo?
Matomo is an open-source web analytics platform used by over 1 million websites across 190 countries, offering a privacy-first alternative to Google Analytics. It provides 100% accurate data without sampling, full data ownership, and GDPR/CCPA compliance out of the box. Available as both self-hosted and cloud solutions, Matomo includes features like Google Analytics data import, custom dimensions, heatmaps, session recordings, and A/B testing. The platform is ISO 27001:2022 certified and can be used without requiring user consent in many jurisdictions.
Is Matomo free?
Yes, Matomo offers a free tier. Free open-source self-hosted version with unlimited features. Cloud pricing starts at €19/month. Enterprise plans available with custom pricing.
What are Matomo alternatives?
Popular alternatives to Matomo include Mixpanel, Amplitude, PostHog, Fathom, Hotjar, Fullstory, Segment. Compare features, API quality, and pricing on GTM Tools.
Does Matomo have an API?
Yes, Matomo provides a REST API. API quality is rated EXCELLENT. Documentation: https://developer.matomo.org/api-reference.
Who is Matomo best for?
Organizations requiring privacy-compliant, accurate web analytics with full data ownership and control, especially those in regulated industries or with strict data protection requirements.