Moosend
Email & MarketingEmail marketing and automation platform for creating campaigns, workflows, landing pages, and forms with AI-powered personalization and product recommendations.
Moosend is an intuitive email marketing and automation platform designed for businesses of all sizes to create, send, and automate email campaigns without technical complexity. The platform features a drag-and-drop newsletter editor, visual workflow builder, landing page creator, and subscription form builder, all complemented by AI-powered content generation and product recommendations. With user behavior tracking, advanced segmentation, A/B testing, and transactional email capabilities via SMTP and API, Moosend positions itself as an affordable alternative to enterprise platforms. The platform serves over 100,000 customers including brands like Vogue, Domino's, and WWF.
Best for
Small to medium businesses and marketing teams seeking an affordable, all-in-one email marketing platform with automation capabilities and no coding requirements.
Last updated: March 17, 2026
24/50
Overall Score
API Quality
8/10
GTM Relevance
16/20
PricingFreemium
Complexityeasy
Learningeasy
Visit moosend.com →API Analysis
REST API
✓
Available
Webhooks
✓
Available
GraphQL
—
—
OAuth
✓
Available
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Pricing
freemiumFree Tier
Free plan for up to 1,000 subscribers. Pro plans start at contact-based pricing with unlimited email sends. Discounts for biannual (15%) and annual (20%) billing.
Strengths & Weaknesses
Strengths
Highly affordable pricing with unlimited email sends on all paid plans, significantly cheaper than competitors like Mailchimp and ActiveCampaign
Comprehensive feature set including marketing automation, landing pages, forms, AI content generation, and transactional emails in a single platform
User-friendly interface with drag-and-drop builders and 130+ professionally-designed templates requiring no coding skills
Built-in e-commerce features like product recommendations and behavioral tracking for online stores
Strong deliverability focus with dedicated team support and DMARC checker tools
Weaknesses
Limited SDK availability compared to developer-focused platforms like SendGrid or Mailgun
24/5 support rather than 24/7 may be insufficient for global enterprise teams
GraphQL API not available, only REST API endpoints
Smaller integration ecosystem compared to established players like HubSpot or Mailchimp
Alternatives
Reviews
Links
FAQ
What is Moosend?
Moosend is an intuitive email marketing and automation platform designed for businesses of all sizes to create, send, and automate email campaigns without technical complexity. The platform features a drag-and-drop newsletter editor, visual workflow builder, landing page creator, and subscription form builder, all complemented by AI-powered content generation and product recommendations. With user behavior tracking, advanced segmentation, A/B testing, and transactional email capabilities via SMTP and API, Moosend positions itself as an affordable alternative to enterprise platforms. The platform serves over 100,000 customers including brands like Vogue, Domino's, and WWF.
Is Moosend free?
Yes, Moosend offers a free tier. Free plan for up to 1,000 subscribers. Pro plans start at contact-based pricing with unlimited email sends. Discounts for biannual (15%) and annual (20%) billing.
What are Moosend alternatives?
Popular alternatives to Moosend include Mailchimp, ActiveCampaign, Klaviyo, Brevo, Drip, Kit, HubSpot. Compare features, API quality, and pricing on GTM Tools.
Does Moosend have an API?
Yes, Moosend provides a REST API. API quality is rated GOOD. Documentation: https://moosendapp.docs.apiary.io/.
Who is Moosend best for?
Small to medium businesses and marketing teams seeking an affordable, all-in-one email marketing platform with automation capabilities and no coding requirements.