✓ VERIFIED GTM · 73
Plausible Analytics
Analytics & DataPrivacy-friendly, lightweight web analytics platform for tracking website traffic, conversions, and campaign performance without cookies or personal data collection.
Plausible Analytics is an open-source, privacy-first web analytics platform that serves as a lightweight alternative to Google Analytics. It provides essential website metrics including traffic sources, conversions, funnels, and campaign tracking without using cookies or collecting personal data, making it GDPR/CCPA compliant by default. The platform features a 75x smaller script than Google Analytics, automatic scroll depth tracking, AI tool referral tracking, and built-in bot filtering. With EU-hosted infrastructure and a simple one-page dashboard, it's designed for teams who want actionable insights without complexity or privacy concerns.
Best for
Marketing and growth teams seeking a simple, privacy-compliant analytics solution without the complexity of Google Analytics for small to medium-traffic websites.
Editorial profile generated March 17, 2026 · pricing & endpoint re-verified continuously (see badges above)
23/50
Overall Score
API Quality
7/10
GTM Relevance
16/20
PricingFreemium
Complexityeasy
Learningeasy
Visit plausible.io →API Analysis
REST API
✓
Available
Webhooks
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GraphQL
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OAuth
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google search consolezapierslacklooker studiowordpressghostwebflowvercel
Pricing
freemiumFree Tier
30-day free trial. Paid plans start at $9/month for up to 10k monthly pageviews. Pricing scales with traffic volume. Annual billing offers 2 months free.
Listed pricing, as of Mar 2026 — not independently verified; confirm on the vendor's site before relying on it.
What users say
Themes from 4 real reviews on G2 · ★ 4.5
Users like
Privacy-focused and GDPR compliant without cookies
Clean, simple, and easy-to-understand interface
Lightweight script that doesn't slow down websites
Users dislike
Limited custom reporting and data filtering options
No automated alerts for traffic anomalies
Basic preset metrics without advanced customization
Alternatives
Reviews
Links
FAQ
What is Plausible Analytics?
Plausible Analytics is an open-source, privacy-first web analytics platform that serves as a lightweight alternative to Google Analytics. It provides essential website metrics including traffic sources, conversions, funnels, and campaign tracking without using cookies or collecting personal data, making it GDPR/CCPA compliant by default. The platform features a 75x smaller script than Google Analytics, automatic scroll depth tracking, AI tool referral tracking, and built-in bot filtering. With EU-hosted infrastructure and a simple one-page dashboard, it's designed for teams who want actionable insights without complexity or privacy concerns.
Is Plausible Analytics free?
Yes, Plausible Analytics offers a free tier. 30-day free trial. Paid plans start at $9/month for up to 10k monthly pageviews. Pricing scales with traffic volume. Annual billing offers 2 months free. Pricing shown is as last reviewed and may change — confirm current pricing on the vendor's site.
What are Plausible Analytics alternatives?
Popular alternatives to Plausible Analytics include Matomo, PostHog, Hotjar, Fullstory, Mixpanel, Amplitude, Fathom. Compare features, API quality, and pricing on GTM Tools.
Does Plausible Analytics have an API?
Yes, Plausible Analytics provides a REST API. API quality is rated GOOD. Documentation: https://plausible.io/docs.
Who is Plausible Analytics best for?
Marketing and growth teams seeking a simple, privacy-compliant analytics solution without the complexity of Google Analytics for small to medium-traffic websites.
How current is Plausible Analytics's data on GTM Tools?
Endpoint reachability and pricing for verified-tier tools are re-checked on a schedule — see the verification badges on this page for the latest check. The editorial profile (description, strengths and weaknesses) is last generated March 2026, and any user-review themes are pulled from G2.