Cross-sell
Definition
Selling a complementary or additional product to an existing customer, expanding the breadth of the relationship beyond the original purchase.
Cross-selling increases customer lifetime value by deepening product adoption across multiple use cases. For multi-product companies, cross-sell motions target customers who are successfully using one product and could benefit from another. Effective cross-selling requires understanding the customer's broader tech stack, pain points, and strategic priorities. It often involves collaboration between CS (who knows the customer) and sales (who can run the deal process).
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FAQ
What does Cross-sell mean?
Cross-selling increases customer lifetime value by deepening product adoption across multiple use cases. For multi-product companies, cross-sell motions target customers who are successfully using one product and could benefit from another. Effective cross-selling requires understanding the customer's broader tech stack, pain points, and strategic priorities. It often involves collaboration between CS (who knows the customer) and sales (who can run the deal process).
What are the best Cross-sell tools?
Top tools related to Cross-sell: HubSpot, Salesforce, Pipedrive, Attio, Folk.