Net Revenue Retention
Definition
The percentage of recurring revenue retained from existing customers over a period, including upsells, cross-sells, downgrades, and churn.
NRR (also called NDR -- Net Dollar Retention) above 100% means a company is growing revenue from its existing customer base even without acquiring new customers. Top-performing SaaS companies achieve NRR of 120%+, driven by strong expansion revenue. NRR is one of the most important metrics for SaaS valuations because it indicates product stickiness, customer satisfaction, and the efficiency of the land-and-expand strategy.
Related Tools
Related Terms
Categories
FAQ
What does Net Revenue Retention mean?
NRR (also called NDR -- Net Dollar Retention) above 100% means a company is growing revenue from its existing customer base even without acquiring new customers. Top-performing SaaS companies achieve NRR of 120%+, driven by strong expansion revenue. NRR is one of the most important metrics for SaaS valuations because it indicates product stickiness, customer satisfaction, and the efficiency of the land-and-expand strategy.
What are the best Net Revenue Retention tools?
Top tools related to Net Revenue Retention: Tinybird, Hightouch, Mixpanel, Amplitude, ChartMogul.