Affinity is a relationship intelligence CRM specifically designed for private equity, venture capital, investment banking, and other private capital firms. It automatically captures data from email, calendar, and meetings to maintain current pipeline information without manual data entry. The platform surfaces team relationship networks to identify warm introductions and decision-maker connections, uses AI to enrich contact profiles and automate workflows, and provides analytics for monitoring dealflow and team performance. Built for relationship-driven deal processes rather than traditional sales cycles.