Bombora
Data Enrichment & IntentB2B intent data platform identifying in-market accounts through content consumption signals from a global data co-op.
Bombora is the leading B2B intent data provider, operating a co-op of thousands of B2B publishers and websites to track content consumption patterns. Their Company Surge® intent data helps identify accounts actively researching topics relevant to your business across 18,000+ intent topics. The platform also offers identity resolution, digital audience building, and campaign measurement tools, with data derived from billions of monthly consumption events across exclusive B2B sources.
Best for
Enterprise B2B companies with complex sales cycles needing account-level intent data to prioritize outreach and personalize campaigns.
Last updated: March 21, 2026
25/50
Overall Score
API Quality
7/10
GTM Relevance
18/20
Pricingpaid
Complexitymedium
Learningmedium
Visit bombora.com →API Analysis
REST API
✓
Available
Webhooks
—
—
GraphQL
—
—
OAuth
✓
Available
salesforcehubspotlinkedin6senseapollo.iodun & bradstreetmarketoeloqua
Pricing
paid
Enterprise pricing only, requires custom quote based on data needs and volume
Strengths & Weaknesses
Strengths
Industry-leading intent data co-op with 1,743 new B2B sources added in 2024 and 86% exclusive data sharing
Company Surge® scores identify in-market accounts with high accuracy based on real content consumption patterns
Extensive partner ecosystem with native integrations into major ABM, CRM, and marketing automation platforms
Over 18,000 intent topics covering comprehensive B2B research areas for granular targeting
Data portability allows usage across multiple tools and platforms without vendor lock-in
Weaknesses
Enterprise-only pricing with no transparent pricing or free tier makes it inaccessible for smaller organizations
Limited API documentation publicly available, requiring direct customer support for technical implementation
Primarily focused on North American markets with less comprehensive coverage in other regions
Steep learning curve for interpreting intent signals and surge scores effectively without training
Alternatives
Reviews
Links
FAQ
What is Bombora?
Bombora is the leading B2B intent data provider, operating a co-op of thousands of B2B publishers and websites to track content consumption patterns. Their Company Surge® intent data helps identify accounts actively researching topics relevant to your business across 18,000+ intent topics. The platform also offers identity resolution, digital audience building, and campaign measurement tools, with data derived from billions of monthly consumption events across exclusive B2B sources.
Is Bombora free?
Bombora is a paid product. Enterprise pricing only, requires custom quote based on data needs and volume
What are Bombora alternatives?
Popular alternatives to Bombora include ZoomInfo, Clearbit, Cognism, Apollo.io, Dealfront, SMARTe. Compare features, API quality, and pricing on GTM Tools.
Does Bombora have an API?
Yes, Bombora provides a REST API. API quality is rated GOOD.
Who is Bombora best for?
Enterprise B2B companies with complex sales cycles needing account-level intent data to prioritize outreach and personalize campaigns.