Clearbit
Data Enrichment & IntentB2B data enrichment platform that converts email addresses and domains into complete company and contact profiles for sales and marketing teams.
Clearbit is a leading B2B data enrichment platform that has been acquired by HubSpot. It provides real-time company and contact data by enriching email addresses and IP addresses with over 100 firmographic and demographic data points. The platform combines public web data, proprietary datasets, and LLMs to deliver standardized information including company hierarchies, 6-digit NAICS codes, normalized job titles, and technographics. Clearbit's key features include form shortening to improve conversion rates, visitor identification for intent signals, and precise lead scoring and routing capabilities for go-to-market teams.
Best for
B2B companies with high-volume enrichment needs that require accurate, real-time data for lead scoring, routing, and form optimization.
Last updated: March 21, 2026
27/50
Overall Score
API Quality
9/10
GTM Relevance
18/20
Pricingpaid
Complexityeasy
Learningeasy
Visit clearbit.com →API Analysis
REST API
✓
Available
Webhooks
✓
Available
GraphQL
—
—
OAuth
✓
Available
hubspotsalesforcemarketosegmentzapierpipedriveintercomzendesk
Pricing
paid
Now part of HubSpot; historically custom enterprise pricing based on API calls and enrichment volume, typically starting at $99/month for small teams
Strengths & Weaknesses
Strengths
Industry-leading data accuracy with real-time enrichment from multiple data sources including proprietary datasets
Comprehensive API with excellent documentation and SDKs in multiple languages for easy implementation
Form shortening significantly improves conversion rates by reducing form fields while maintaining data quality
Best-in-class industry categorization with 6-digit NAICS, GICS, and SIC codes for precise targeting
Strong native integrations with major CRMs and marketing automation platforms, now enhanced by HubSpot acquisition
Weaknesses
Premium pricing structure that can be expensive for startups and small teams with high-volume needs
Data coverage varies significantly by geography, with strongest accuracy in North America and Western Europe
Now owned by HubSpot which may affect future independence and integration priorities with competing platforms
Some enrichment fields may be outdated for rapidly changing companies or newly formed organizations
Alternatives
Reviews
Links
FAQ
What is Clearbit?
Clearbit is a leading B2B data enrichment platform that has been acquired by HubSpot. It provides real-time company and contact data by enriching email addresses and IP addresses with over 100 firmographic and demographic data points. The platform combines public web data, proprietary datasets, and LLMs to deliver standardized information including company hierarchies, 6-digit NAICS codes, normalized job titles, and technographics. Clearbit's key features include form shortening to improve conversion rates, visitor identification for intent signals, and precise lead scoring and routing capabilities for go-to-market teams.
Is Clearbit free?
Clearbit is a paid product. Now part of HubSpot; historically custom enterprise pricing based on API calls and enrichment volume, typically starting at $99/month for small teams
What are Clearbit alternatives?
Popular alternatives to Clearbit include Apollo.io, Cognism, Seamless.AI, Clay, Clearout, Datanyze. Compare features, API quality, and pricing on GTM Tools.
Does Clearbit have an API?
Yes, Clearbit provides a REST API. API quality is rated EXCELLENT. Documentation: https://dashboard.clearbit.com/docs.
Who is Clearbit best for?
B2B companies with high-volume enrichment needs that require accurate, real-time data for lead scoring, routing, and form optimization.