Plausible Analytics
Analytics & DataPrivacy-friendly, lightweight web analytics platform for tracking website traffic, conversions, and campaign performance without cookies or personal data collection.
Plausible Analytics is an open-source, privacy-first web analytics platform that serves as a lightweight alternative to Google Analytics. It provides essential website metrics including traffic sources, conversions, funnels, and campaign tracking without using cookies or collecting personal data, making it GDPR/CCPA compliant by default. The platform features a 75x smaller script than Google Analytics, automatic scroll depth tracking, AI tool referral tracking, and built-in bot filtering. With EU-hosted infrastructure and a simple one-page dashboard, it's designed for teams who want actionable insights without complexity or privacy concerns.
Best for
Marketing and growth teams seeking a simple, privacy-compliant analytics solution without the complexity of Google Analytics for small to medium-traffic websites.
Last updated: March 17, 2026
23/50
Overall Score
API Quality
7/10
GTM Relevance
16/20
PricingFreemium
Complexityeasy
Learningeasy
Visit plausible.io →API Analysis
REST API
✓
Available
Webhooks
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GraphQL
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OAuth
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Pricing
freemiumFree Tier
30-day free trial. Paid plans start at $9/month for up to 10k monthly pageviews. Pricing scales with traffic volume. Annual billing offers 2 months free.
Strengths & Weaknesses
Strengths
Extremely lightweight script (75x smaller than GA) significantly improves page load times and reduces carbon footprint
No cookie banners or GDPR consent required due to fully anonymous, privacy-first tracking approach
Simple one-page dashboard provides all essential metrics at a glance without custom reports or complex navigation
Open source with transparent development and ability to self-host for complete data control
Automatic tracking features like scroll depth, file downloads, and outbound links require no manual setup or tag managers
Weaknesses
No webhook support limits real-time data push capabilities for automation workflows
Stats API rate limits (600 req/hour on Business plan) may be restrictive for heavy data consumers
Lacks advanced segmentation and behavioral analysis features found in enterprise analytics platforms
Pricing scales significantly with traffic volume, becoming expensive for high-traffic sites compared to free alternatives
Alternatives
Reviews
Links
FAQ
What is Plausible Analytics?
Plausible Analytics is an open-source, privacy-first web analytics platform that serves as a lightweight alternative to Google Analytics. It provides essential website metrics including traffic sources, conversions, funnels, and campaign tracking without using cookies or collecting personal data, making it GDPR/CCPA compliant by default. The platform features a 75x smaller script than Google Analytics, automatic scroll depth tracking, AI tool referral tracking, and built-in bot filtering. With EU-hosted infrastructure and a simple one-page dashboard, it's designed for teams who want actionable insights without complexity or privacy concerns.
Is Plausible Analytics free?
Yes, Plausible Analytics offers a free tier. 30-day free trial. Paid plans start at $9/month for up to 10k monthly pageviews. Pricing scales with traffic volume. Annual billing offers 2 months free.
What are Plausible Analytics alternatives?
Popular alternatives to Plausible Analytics include Matomo, PostHog, Hotjar, Fullstory, Mixpanel, Amplitude, Fathom. Compare features, API quality, and pricing on GTM Tools.
Does Plausible Analytics have an API?
Yes, Plausible Analytics provides a REST API. API quality is rated GOOD. Documentation: https://plausible.io/docs.
Who is Plausible Analytics best for?
Marketing and growth teams seeking a simple, privacy-compliant analytics solution without the complexity of Google Analytics for small to medium-traffic websites.