BANT
Definition
A lead qualification framework evaluating Budget, Authority, Need, and Timeline to determine whether a prospect is worth pursuing.
BANT was developed by IBM and remains one of the simplest and most widely recognized qualification frameworks. It helps SDRs and AEs quickly assess whether a prospect has the budget to buy, the authority to make the decision, a genuine need for the solution, and an actionable timeline. While some consider BANT outdated for modern B2B selling -- arguing that need and timeline should be explored before budget -- it remains a useful starting point for qualification conversations.
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FAQ
What does BANT mean?
BANT was developed by IBM and remains one of the simplest and most widely recognized qualification frameworks. It helps SDRs and AEs quickly assess whether a prospect has the budget to buy, the authority to make the decision, a genuine need for the solution, and an actionable timeline. While some consider BANT outdated for modern B2B selling -- arguing that need and timeline should be explored before budget -- it remains a useful starting point for qualification conversations.
What are the best BANT tools?
Top tools related to BANT: HubSpot, Salesforce, Pipedrive, Attio, Folk.