CDP
Definition
Customer Data Platform -- a system that creates a unified, persistent customer database by collecting and integrating data from multiple sources.
CDPs aggregate data from websites, apps, CRMs, email, advertising, and support systems to build comprehensive customer profiles. Unlike CRMs, which focus on sales interactions, CDPs capture the full breadth of customer touchpoints and make that unified data available to all downstream tools. Segment, mParticle, and Rudderstack are popular CDPs. They enable personalization, audience segmentation, and data activation across channels.
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FAQ
What does CDP mean?
CDPs aggregate data from websites, apps, CRMs, email, advertising, and support systems to build comprehensive customer profiles. Unlike CRMs, which focus on sales interactions, CDPs capture the full breadth of customer touchpoints and make that unified data available to all downstream tools. Segment, mParticle, and Rudderstack are popular CDPs. They enable personalization, audience segmentation, and data activation across channels.
What are the best CDP tools?
Top tools related to CDP: Tinybird, Hightouch, Mixpanel, Amplitude, ChartMogul.