Champion
Definition
An internal advocate within the prospect's organization who actively supports and promotes the purchase of your product through their buying process.
Champions are individuals within the buying organization who have experienced the product's value, believe in it, and are willing to invest their political capital to push the deal through. They provide intel on the decision process, coach your sales team on internal dynamics, and sell on your behalf in meetings you are not in. Losing a champion -- through departure, role change, or waning enthusiasm -- is one of the biggest deal risks. Building and maintaining multiple champions is a key aspect of MEDDIC and enterprise selling.
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FAQ
What does Champion mean?
Champions are individuals within the buying organization who have experienced the product's value, believe in it, and are willing to invest their political capital to push the deal through. They provide intel on the decision process, coach your sales team on internal dynamics, and sell on your behalf in meetings you are not in. Losing a champion -- through departure, role change, or waning enthusiasm -- is one of the biggest deal risks. Building and maintaining multiple champions is a key aspect of MEDDIC and enterprise selling.
What are the best Champion tools?
Top tools related to Champion: HubSpot, Salesforce, Pipedrive, Attio, Folk.