CRM
Definition
Customer Relationship Management -- software that helps businesses manage interactions and relationships with prospects and customers throughout the sales lifecycle.
CRM systems serve as the central hub for storing contact information, tracking deal progress, logging communications, and managing sales pipelines. Modern CRMs like Salesforce, HubSpot, and Pipedrive integrate with dozens of other GTM tools and often serve as the system of record for revenue teams. They enable sales reps, managers, and leadership to collaborate on deals and forecast revenue.
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FAQ
What does CRM mean?
CRM systems serve as the central hub for storing contact information, tracking deal progress, logging communications, and managing sales pipelines. Modern CRMs like Salesforce, HubSpot, and Pipedrive integrate with dozens of other GTM tools and often serve as the system of record for revenue teams. They enable sales reps, managers, and leadership to collaborate on deals and forecast revenue.
What are the best CRM tools?
Top tools related to CRM: HubSpot, Salesforce, Pipedrive, Attio, Folk.