AdRoll ABM
AI Sales & RevenueAccount-based marketing platform combining multi-channel advertising with buyer intelligence and sales alignment for B2B pipeline growth.
AdRoll ABM (formerly RollWorks) is an account-based marketing platform that combines buyer intelligence, multi-channel advertising, and CRM integration to help B2B teams identify and engage high-value accounts. Built on 2.6 billion digital identities and 92 million contacts, the platform uses proprietary AI (InIQ and BidIQ) to define ideal customer profiles, surface buying signals, and optimize ad campaigns across web, social, and streaming channels. The Command Center provides real-time buyer signal tracking with actionable recommendations, helping marketing and sales teams align on targeting and outreach. Customers report significant improvements including 16% more opportunities, 75% increase in SDR-booked meetings, and 50% new opportunity rates with existing customers.
Best for
Enterprise B2B marketing teams running sophisticated account-based strategies who need unified advertising execution and buyer intelligence in a single platform.
Last updated: March 21, 2026
22/50
Overall Score
API Quality
6/10
GTM Relevance
16/20
Pricingpaid
Complexitymedium
Learningmedium
Visit rollworks.com →API Analysis
REST API
✓
Available
Webhooks
✓
Available
GraphQL
—
—
OAuth
✓
Available
salesforcehubspotmarketoeloquamicrosoft dynamicspardotlinkedingoogle ads
Pricing
paid
Enterprise pricing with custom quotes based on account volume and features. Claims 5X more ROI than other ABM platforms. Requires demo request for pricing details.
Strengths & Weaknesses
Strengths
Comprehensive buyer intent data powered by 2.6B digital identities enables precise account identification and prioritization
Unified platform combining advertising DSP with ABM intelligence reduces tool sprawl and simplifies campaign execution
Real-time Command Center with actionable recommendations bridges marketing-sales gaps with automated next-step suggestions
Multi-channel reach across display, social, and streaming with AI-powered bid optimization (BidIQ) improves ad performance
Strong CRM integrations with closed-loop attribution tracking from first touch to closed-won deals
Weaknesses
Enterprise-only pricing model with no transparent pricing or free tier creates barriers for mid-market companies
API documentation is limited and not publicly accessible, requiring direct engagement for technical integration details
Platform complexity requires dedicated ABM expertise and training to fully leverage advanced features
Former RollWorks rebrand to AdRoll ABM may cause confusion in market positioning and product identity
Alternatives
Reviews
Links
FAQ
What is AdRoll ABM?
AdRoll ABM (formerly RollWorks) is an account-based marketing platform that combines buyer intelligence, multi-channel advertising, and CRM integration to help B2B teams identify and engage high-value accounts. Built on 2.6 billion digital identities and 92 million contacts, the platform uses proprietary AI (InIQ and BidIQ) to define ideal customer profiles, surface buying signals, and optimize ad campaigns across web, social, and streaming channels. The Command Center provides real-time buyer signal tracking with actionable recommendations, helping marketing and sales teams align on targeting and outreach. Customers report significant improvements including 16% more opportunities, 75% increase in SDR-booked meetings, and 50% new opportunity rates with existing customers.
Is AdRoll ABM free?
AdRoll ABM is a paid product. Enterprise pricing with custom quotes based on account volume and features. Claims 5X more ROI than other ABM platforms. Requires demo request for pricing details.
What are AdRoll ABM alternatives?
Popular alternatives to AdRoll ABM include 6sense, Demandbase, ZoomInfo, Clearbit, Bombora, Drift, Qualified. Compare features, API quality, and pricing on GTM Tools.
Does AdRoll ABM have an API?
Yes, AdRoll ABM provides a REST API. API quality is rated BASIC.
Who is AdRoll ABM best for?
Enterprise B2B marketing teams running sophisticated account-based strategies who need unified advertising execution and buyer intelligence in a single platform.